Just more than a week after Englishman Lee Westwood celebrated becoming Europe's number one golfer and 48 hours after Nikolay Davydenko became tennis' ATP Tour world champion, comes the announcement of the London Golf & Tennis Show.

The popular London Golf Show will return to ExCeL, London, from April 30 to May 2, 2010, for its sixth outing - but this time it arrives with a sibling: the new London Tennis Show.

Ken Schofield CBE, the chairman of the Golf Show Group Ltd, which owns both the London and NEC golf shows, confirmed the new format today, in association with Ian Peacock OBE, the current president of the Tennis Industry Association (TIA) and former chief executive of the Lawn Tennis Association (LTA); Roger Moreland, chief operating officer of the England Golf Partnership; and Sandy Jones, the chief executive of the Professional Golfers Association (PGA).

Schofield, a keen tennis follower himself, said: "There are many crossovers between the two sports. Commercially, many of the large brands in golf are also present in tennis and many amateurs play both sports to relax.

"The time is right for the launch of a tennis show and we are now able to build upon the success we have enjoyed with golf shows at both ExCeL and the NEC over the past five years.

"It's hugely encouraging that the LTA and others from the tennis industry have joined with the England Golf Partnership and their associates in supporting the new show. They too can see the promise in opening up an already successful show to an even larger potential audience."