Nevada Bob's has signed up as the official retailer for the London Golf Show 2010 in a move that marks a change in direction for the golfing extravaganza. 

The London Golf Show returns for its sixth outing from April 30-May 2 and this year every golf club member in the country can attend for free.

As part of a new relationship with the England Golf Partnership, every golf club member in the country will be entitled to free entry to the golfing extravaganza, all they have to do is register online before April 17.

Golf industry experts have hailed the resilience of the sport and of the London Golf Show following its 2009 outing at ExCeL. The three-day show has bucked the economic trend by continuing to take place while other leisure shows have folded. And that resilience can only be good news for the sport moving forward believe experts.

Just more than a week after Englishman Lee Westwood celebrated becoming Europe's number one golfer and 48 hours after Nikolay Davydenko became tennis' ATP Tour world champion, comes the announcement of the London Golf & Tennis Show.

The popular London Golf Show will return to ExCeL, London, from April 30 to May 2, 2010, for its sixth outing - but this time it arrives with a sibling: the new London Tennis Show.